THOSE LOOKING FOR EFFECTIVE PR NEED TO BE
MINDFUL THE MEDIA LANDSCAPE HAS CHANGED
WARNING: Due to the social media explosion, the traditional media relations landscape has shrunk dramatically. Today, chances of landing meaningful exposure for your product or service have become more daunting, complicated and challenging, especially for large, conventional firms charging high fees for low performance.
Thinner newspapers and magazines mean fewer opportunities for exposure, so the need to hire PR practitioners who’ve evolved with the times, who are savvier and craftier than in the past, who have become experts in digital communications has never been greater.
So think about engaging not just the largest PR firm, but the sleeker, more adaptable, more modern firm like TransMedia Group that has evolved with the times, increased its resourcefulness and sharpened its methods and strategies to more quickly connect your message to targeted media and publics more meaningfully and productively.
All of this compression in media means that media relations specialists need to make the stories they’re pitching stand out and resonate more than ever. So select a firm like TransMedia that resourcefully will find a way to not just land you a big story, but keep it spreading and delivering results that will achieve your objectives and impact your bottom line.