TransMedia books sports celebrities on national TV and radio shows to promote a variety of products and services. One of them was Olympics Gold Medalist Dara Torres whom we booked on national television to talk about Fitness Nutrition products on shows like FOX AND FRIENDS. We arranged for NBA basketball coach Rudy Tomjanovich to do radio and TV interviews throughout Texas for a client’s product called “The Ultimate Lock” sold at Lowe’s stores. We revved up the publicity engine of country’s top female drag racer Alexis DeJoria, whose father heads John Paul Mitchell Systems and Patron Tequila, to talk about her high-speed career as a leader in the sport. We had legendary NBC basketball star Shaquille O’Neal wolfing down a new San Francisco-style fried chicken wing product that made headlines nationwide.