Rhymed Technology. We promoted this company specializing in the development and marketing of innovative safety products in the field of intravenous catheter care at major medical conferences across the country until today its IV Connectors have been adopted by leading hospitals nationwide.
Protectus Syringe. We promoted an automatic self sheathing syringe designed by Protectus Medical Devices that will eliminate potentially deadly needle stick accidents among healthcare workers.
USA Traceability Technology. TransMedia publicized to over 5,0000 media points nationwide The All American Clothing Company’s announcement of an invention called “USA Traceability,” a technology that enables consumers to trace where their jeans were “grown and sewn” in the U.S. TransMedia publicized how consumers can go to the company’s website, insert a number found on the jeans and then watch as a satellite camera zooms in on the actual farm where the cotton in those jeans was grown.
In the 1990’s, TransMedia’s publicity helped to drive sales of Rexall Sundown’s nutritional products from $150 million to $1 billion. In 1999, TransMedia introduced Cellasene, a product designed to reduce cellulite, with an eight-minute segment on NBC Dateline, followed by positive segments on all the TV networks and major TV outlets across America. In total, TransMedia generated over $54 million in publicity making Cellasene the top selling supplement introduced in 1999.
Rexall Sundown Founder Carl DeSantis sold the company in 2000 for $1.8 billion and to this day credits TransMedia’s publicity for products like Osteo BiFlex, the top-selling supplement for Arthritis, and in general for much of his company’s phenomenal rise to the #1 nutritional supplement company in the world.
“For the past 10 years, TransMedia has done an outstanding job in helping us to achieve our public relations goals.” Carl DeSantis Founder Rexall Sundown
Knife and Forklift. We arranged for Madden’s own patented invention that combines 1.5 lb dumbbells and utensils to help overeaters exercise while eating, or at least exercise some restraint, instead of treating their digestive tracts like race tracks. TransMedia got these handy training wheels for overeaters on NBC Today Show and Ellen DeGeneres, plus articles in Fitness Magazine, LA Times, scores of radio and TV shows worldwide.