We took a small calorie-burning, pre-workout beverage for a meteoric media ride upward in sales and stock price. Our publicity energized its distributions and drove its stock price from 3 cents a share to over $5 in just one year.
Starting in 2008, TransMedia’s dazzling publicity placements for Delray Beach-based, calorie-burning soft drink Celsius have made it the leading product in its category, propelling sales from a few hundred thousand a year to over a $1 million per quarter and its stock price from 3 cents to 20 cents.
Thanks to TransMedia, national television exposure for Celsius has soared, including several times on CBS National News, along with a 10-fold increase in nationwide distribution to thousands of retail stores across the country, including Walgreen’s, GNC, and Vitamin Shoppes.
TransMedia put Celsius on a roll toward one of the fastest-growing, all-natural soft drinks in the country.