In the 1990’s, TransMedia’s publicity helped to drive sales of Rexall Sundown’s nutritional products from $150 million to $1 billion. In 1999, TransMedia introduced Cellasene, a product designed to reduce cellulite, with an eight-minute segment on NBC Dateline, followed by positive segments on all the TV networks and major TV outlets across America. In total, TransMedia generated over $54 million in publicity making Cellasene the top selling supplement introduced in 1999.
Rexall Sundown Founder Carl DeSantis sold the company in 2000 for $1.8 billion and to this day credits TransMedia’s publicity for products like Osteo BiFlex, the top-selling supplement for Arthritis, and in general for much of his company’s phenomenal rise to the #1 nutritional supplement company in the world.
Knife and Forklift. We arranged for Madden’s own patented invention that combines 1.5 lb dumbbells and utensils to help overeaters exercise while eating, or at least exercise some restraint, instead of treating their digestive tracts like race tracks. TransMedia got these handy training wheels for overeaters on NBC Today Show and Ellen DeGeneres, plus articles in Fitness Magazine, LA Times, scores of radio and TV shows worldwide.