Transmedia Group | Crisis Management
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Crisis Management

Ready to design your way to the top

Crisis Management

It’s not IF but WHEN a crisis will occur, so you’ll want the crisis management experts at TransMedia Group on your bridge advising your crew as TransMedia has steered some of America’s largest companies safely through some choppy waters and difficult times. Here are some of case studies.

Kellogg’s

The Government tried to break up the three leading cereal companies claiming they constituted an illegal oligopoly so we went to bat for our client, Kellogg’s Company of Battle Creek, MI. We re-cast the conflict as between mean ole government against friendly Tony the Tiger. We wrote for the Kellogg’s chairman at the time a series of speeches that were prominently reprinted in The New York Times. We produced so much compelling publicity for poor besieged Tony that the government backed down and Kellogg’s remained strong and intact.

AT&T

The Bell System Divestiture, or the breakup of AT&T, was initiated by the U.S. Department of Justice, part of an anti-trust lawsuit against AT&T and once again TransMedia was called to handle the crisis.

In refuting the claim that AT&T has become technologically lazy and was not incorporating or advancing telecommunications innovation fast enough, TransMedia

  • Promoted the introduction by AT&T of the first teleconferencing called PicturePhone Meeting Service and arranged the first call between the Academy of Motion Picture Arts and Sciences’ West and East Coast offices.
  • Introduced the first cell phone at a World Series baseball game used to broadcast the game.
  • Booked then AT&T CEO Charlie Brown on national TV shows to discuss AT&T about to become a major force in Internet and mobile communications.

Real Estate

WE ADVISED ONE OF THE LARGEST HOME BUILDERS IN FLORIDA TO ADMIT THEY HAD A SERIOUS PROBLEM AND DEAL WITH IT. THIS STRATEGY RESULTED IN ALL THE MEDIA CITING GL HOMES AS EXEMPLARY IN HOW IT DEALT WITH THE CHINESE DRY WALL CRISIS