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To TransMedia Group, an Investor Who Panics and Sells Stock at a Loss When Volatility Soars Is a 'Vixtim'
TransMedia Group ( www.transmediagroup.com ) doesn't mince words, but melds them into intriguing new hybrid terms like "vixtim," "tagitaph" and "gymnasty."
The PR firm then reserves them as sort of "dot.com brides in waiting for the right suitors to come along," according to TransMedia's scrabbly headmaster and CEO Tom Madden.
The firm prides itself on coining words like 'vixtim' from the volatility index 'VIX' and 'victim;' 'tagitaph' from 'Microsoft Tag' and 'epitaph' for more informative headstones, and "GymnastyTV," a name it conjured up for a realty series featuring client LA School of Gymnastics.
Among other labels and monikers for which the firm has reserved dot.coms are "eyerase" and "eyeraser," which it calls perfect names for a product that erases dark circles from under the eyes.
Then there are more practical dot.coms it's saving for the right occasion like "floodbeater," "roofpreserver" and even "VivaFloridaFootball," the latter to coincide with the state's 500th Birthday Celebration in 2013 themed "Viva Florida."
Madden, author of books with engaging titles "SpinMan" and "King of the Condo," loves wordplay and coins many product names for clients as well as for his own inventions. One he dubbed "Knife and Forklift," for his combo of dumbbells and utensils he calls "training wheels for overeaters," allowing one to exercise while eating ( www.knifeandforklift.com ).
Other dutiful dot.coms waiting in TransMedia's witty wings are "WallStreetMinute," "WinningInAmerica" "WheezyWayOut," "HairGourmet," "GreenieAward," "DomainlyYours," "MomAndShop," "FatPlates" and "CharlieSheenRestaurant," which Madden thought would be a cool, winning handle for a chain of effervescent eateries "where goddesses wait on you."
Believing there should be a new name to denote ones website ranking, Madden coined "SQ," a derivative of IQ, and reserved www.searchquotient.com and "WhatsMySQ.com."
What's in a name, you dare ask a wordsmith? According to Madden, "Everything!" But unfortunately it's taken. "How about 'everyding' for an auto body shop?"
About TransMedia Group
TransMedia is an award-winning, multi-lingual PR firm serving clients worldwide since 1981.
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-Los Angeles School of Gymnastics Selects TransMedia to Publicize LA Lights 2011, Its Premier International Event From Jan. 20 to 23
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-Former Soviet TV Anchor Now Exploring the Beauty Galaxy Like a Cosmetics Cosmonaut, Galina Todd Selects TransMedia to Highlight Her Extraordinary Payload of Beauty Products
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-Dr. Rudy Kachmann, Neurosurgeon, Author, Lecturer & Founder of Kachmann Mind Body Institute Selects TransMedia Group as Agency of Record
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-Manhattan-Based Real Estate Firm, Barkin and Associates, Retains TransMedia Group for PR
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-Celsius Soon to Be Available in Most GNC Stores Nationwide
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-LA CIGALE: A TASTE OF THE MEDITERRANEAN CELEBRATES ‘BEAUJOLAIS NOUVEAU DAY’ NOV. 20th
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-Coretomic Inc., the Interactive Contract Manufacturing Leader, Selects TransMedia Group to Publicize Its Interactive Solutions for Advertising Agencies
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-A Brooklyn Premiere!
Literature with Pepperoni and Extra Cheese?
Mob Book Reading At Vinny Vella's Pizzeria
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-WHICH CANDIDATE HAS THE ‘PERFECT’ SMILE, SENATOR OBAMA OR MCCAIN?
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-Gold Coast Venture Capital Association Retains TransMedia Group to Publicize the Ultimate Networking Experience for South Florida Entrepreneurs and Investors
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-Dynamic Anti-Aging Duo, DermaVio(TM), Retains TransMedia Group to Publicize its Internal/External Approach to Skincare
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-TransMedia Group to Publicize Launch of 'Pet Tracks,' America's First Quick, Reliable, Inexpensive Service That Recovers Pets Lost or Missing
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-Integrated Technology Corporate Solutions Inc. Selects TransMedia Group for Public Relations as it Plans to Solve Technology Woes of South Florida's Business Community
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-Radio Talk Show Host Tim Kellis Engages TransMedia to Circulate His Prescription for 'Happy Relationships'
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-Study Shows New Therapy Opens Blocked Fallopian Tubes, Returns Fertility Without Surgery
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-ICE.com Will Rely on AlertSite's Monitoring Service for Busy Valentine's Day Rush
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-Kerzen Candles Grand Opening in Boca may be Sign of What's in Store for South Florida from Free Trade Pact with Peru
Boca Mayor to Welcome in Spanish First Peruvian Retailer to Locate Here Since House Passed Trade Legislation Ribbon Cutting Set for 5 PM Friday, Nov. 30, at Mizner Park
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-Outing the Watch! Watchcuff(TM) Retains TransMedia to Publicize First Major Design Innovation in Men´s Shirts in Centuries
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-T-Rex Capital Acquires The Whiteface Lodge, Lake Placid's Premier Resort And Private Residence Club
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McCormick & Schmick's Seafood Restaurant Selects TransMedia Group as PR Firm for Boca Raton Location
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Latin CEO Summit To Feature Address by Antonio Mugica, CEO of One of Latin America's Largest Technology Companies, Smartmatic Group
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-TransMedia To Publicize How Ciercus Systems Can Protect Against Mortgage Fraud Predicted To Exceed $1 Billion
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| -Cenegenics Awards TransMedia Group International PR Account |
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