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TransMedia Chosen to Challenge Media to Try to Bust Through Today's Ultimate Protection Against Home Invasion -- The Ultimate Lock
TransMedia Also Keying on the Lock Selling Out in 2 1/2 Hours During Pilot Program Debut at Houston Area Lowe's Stores
TransMedia Group (www.transmediagroup.com) has been selected as the public relations firm for Houston based company Millennium Lock, developers of The Ultimate Lock (www.theultimatelock.com).
"From home invasion prevention tips, to the unique products inception, to The Ultimate Lock's growing relationship with Lowe's Home Improvement, there are multiple storylines attached to this never-before-seen product," says J.P. Hervis, Director of Public Relations for TransMedia Group. "Adding further media credibility, the product has been endorsed by various law enforcement officials and the prestigious NASA Space Technology Alliance Program," added Hervis.
"The Ultimate Lock is for everyone, everywhere and we knew TransMedia Group will get the message of family and home safety out to the largest audience, in multiple languages," said The Ultimate Lock's Inventor Ron Daniels.
TransMedia will focus much of its campaign around Daniels, a veteran police officer in Harris County Texas who developed The Ultimate Lock over 10 years. "The media will be interested in the story of a father of 5 and police captain who wanted to do what he could to protect families from an increasingly common and extremely violent crime," said TransMedia President Glen Calder.
TransMedia says the statistics prove the trend and Captain Daniels expertise on how to protect families from the crime will be invaluable to the media.
The PR firm said business and trade media outlets will be intrigued by theÂ growing relationship between The Ultimate Lock and Lowe's Home Improvement Stores, currently The Ultimate Lock is in a pilot program in Lowe's Stores covering the Houston area. "During its in-store Lowe's debut across 16 Houston stores, the product sold out in 2 and a half hours or less, that's newsworthy," said Calder
TransMedia Group has deployed an aggressive Spanish audience media outreach lead by the firm's Director of Hispanic Media Relations, Carla Pardo. "Captain Daniels' wife Sheila speaks perfect Spanish and is passionate about the opportunity to protect families, like hers, with The Ultimate Lock," said Pardo, adding, "She is the perfect messenger."