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TransMedia Group Sees Healthy Rise in Clients' Businesses and in Its Own PR Revenues as Sign Recession May Be Over
11/02/2009
One of Florida's oldest and largest PR firms whose clients included banks, builders and Realtors clobbered by the recession said today it's seeing a dramatic turnaround not only in its own business, but at many of the largest companies it represents statewide.
TransMedia Group (www.transmediagroup.com) said the fact that its public relations business is once again booming along with the businesses of many of its clients may be yet another sign the worst of the recession may be over in one of the hardest-hit states.
TransMedia said its third quarter revenues were up significantly from a year ago and the fourth quarter has gotten off to the strongest start in two years. "We're nearly back to monthly gross revenues in six figures again, which we haven't seen since 2005," said TransMedia's founder Tom Madden.
The firm also reports an influx of new clients lately who've ordered a variety of ambitious "publicity stimulus packages of their own designed to boost sales that have been too long flat in a dull economy." Together with the positive GDP number announced last week as well as other upbeat economic signs, Madden believes "the worst may be over."
Last week, TransMedia arranged for Florida's largest homebuilder, GL Homes, to make the national media rounds with an upbeat story of how it sold 900 homes in the past nine months, which TransMedia calls a harbinger of a turnaround in a key sector of Florida's economy.
Another successful Florida-based client, the calorie-burning beverage Celsius is expanding distribution dramatically across the country.
"When businesses start to aggressively market again, and have an upbeat story to tell, you know they're seeing encouraging signs and want to start taking advantage of them. Publicity is perhaps the best barometer of a substantive change in commercial conditions and outlook."
In the past two months, the firm said it signed six new clients, has more than a dozen PR proposals under active consideration by potential clients and expects to sign a minimum of three "very substantial" companies this month, who are sector leaders.
The multi-lingual, international PR firm established in 1981 serves clients worldwide from its headquarters in Boca Raton. .
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