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Immune Perféct(TM) Works like a "Firewall" For the Skin
06/14/2005 1:31:27 PM
America's first anti-aging company, B & P Company Inc., makers of the legendary Frownies(R) facial pads, believes it has produced a delivery system that has alluded the skin care industry and its leading product developers for decades in their quest to help consumers reach that fountain of youth.
B & P Company, together with leading biochemist Peter Passalacqua, has successfully brought to the beauty industry the first biologically-active facial skin treatment with a fully active delivery system. This breakthrough product is called "Immune Perféct.”
According to B & P Company's CEO, Kathy Wright, "Immune Perféct will be to skin cells what an Internet firewall is to a computer. Immune Perféct's advanced delivery system works like a firewall for skin cells by continually hydrating and strengthening them both internally and externally, acting as a barrier against damaging free radicals caused by ultraviolet radiation, environmental pollutants and cosmetic treatments."
The whole product is a delivery system unique to any other product on the market. When applied to the skin, the caramel colored emulsion becomes clear and immediately penetrates, leaving no surface residue. It contains no fragrance and according to Wright should be used twice daily in small amounts. "It is also 'skin smart' in the sense that it automatically adjusts to the skin type and tone," she added.
The Immune Perféct gel-cream delivery system is a technology that was never possible until now. Highly potent, biologically-active forms of Aloe and Melanin, plus the only complete matrix of Vitamin E with 17 amino acids is combined into a whole product that constitutes the revolutionary new delivery system. This synergistic delivery system combines the most effective active ingredients for preventing oxidation and formation of free radicals at the skin's cellular level. It is generally proven that free radicals on the skin result in cellular damage leading to premature aging of the skin, wrinkling, and even skin cancer.
"Immune Perféct represents a milestone development that accomplishes more than any other product in shaping the future of skin care," says Wright. "It does what no other skin care brand has ever been able to do - stabilize the whole product as a delivery system which helps nourish, rebuild, renew, and protect skin and its DNA structure down to the cellular level."
"The sciences behind Immune Perféct and its development as a unique product have taken over 10 years to achieve," adds Passalacqua, who has developed skin care products for leading cosmetic companies for the past 28 years. Yale School of Medicine scientist, Dr. John Pawelek is responsible for inventing the water-soluble form of Melanin used in Immune Perféct. "Melanin protects the skin by absorbing UV rays and neutralizing free radicals formed by ultraviolet light. While Melanin does offer sun protection, it is not a sunscreen," Wright points out. B&P's trade name for this Melanin is Melan WS 100TM.
Passalacqua added that many skin creams on the market today are not compatible with the skin and are made from synthetic chemicals that actually do more damage to the skin. "None actually improve the cell quality and appearance of skin like Immune Perféct," he said. "Of all the creams sold today, Immune Perféct is the only one that is a delivery system in a biologically-active form, making it possible for the first time to truly combat cellular damage leading to skin problems, wrinkles and eventually skin cancers."
Suggested retail for Immune Perféct is $65. It will be available online at http://www.frownies.com and at specialty department stores nationwide. For press samples or interviews, contact Michelle Soudry 561-558-9626.
About B & P Company Inc
Established in 1889, B & P Company Inc. is America's first anti-aging skin care company and a leader in bringing scientific advancements to the world of cosmetics and skin care. The firm was founded by Margaret Kroesen and has remained a woman-managed and family-owned business for five generations. Headquartered in Dayton, Ohio, the company will be celebrating its 116th anniversary this fall. More information is available at www.frownies.com.
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