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Direct Response  

TransMedia Direct Response Marketing: A Blend of Technology and Craft


Besides providing a variety of communications solutions, TransMedia Group designs direct response marketing programs to meet our clients need to sell products directly to customers through informercials. Our unique direct response marketing approach blends technology and craft. The technology comes from our experience in accessing the most effective high capacity inbound facilities, combined with recommending processes designed to handle vast fluctuations in call volume inherent in typical consumer response to television offers. The craft involves providing our clients with strategic advice, and guiding them to creative and technical services required at every step of the way toward creating an effective infomercial and securing the right time-buying program as its motor.


TransMedia Offers The Power of Shared Services


Having represented America's leading call centers over many years, and having become well versed in Customer Relations Management techniques, we are in a position to recommend the most effective Shared Operator Services available to meet any size budget to ensure immediate, measurable results for our Direct Response clients. These direct response marketing services are best suited for basic product orders, lead capture, cross-selling and upselling.


TransMedia's Web-Enabled Services


The Internet is a powerful medium for direct response marketing. Our strategic partners provide web-enabled services that enable consumers to order products easily and conveniently or simply communicate directly with the companies offering them. Our service partners provide customer care, sales, marketing, reporting, and support solutions for a variety of applications. TransMedia clients rely on our Direct Response programs to make a positive first impression for their brands and to convert prospects and info seekers in the most cost-efficient manner possible. To find out why so many of the nation's top direct response marketers count on us to deliver results, reach us by e-mail at tmadden@transmediagroup.com or call 561-750-9800 x211.

Thomas J. Madden
Chairman and CEO
Angela Madden
Vice President and
Chief Financial Officer
Glen Calder
President
Adrienne Mazzone
Executive Vice President
Arts & Entertainment
Abigail Blake
Manager of Public Relations
Iviani Figueroa
Director of Public Relations
Lee Zoretic
Director of Public Relations
Oksana Voinych
Director of International Public Relations
Alexandra Flugel
Director of Video Productions
Cartrecia DiMaggio
Vice President
West Coast Business Development
Meredith Walt
CEO Work-Home Balance Specialist
Jie Jia
Executive VP China
U.S. Public Relations & Marketing
Neil Reynolds
Associate Director
European Operations
Bruria Angel
Director of U.S./Israel
Public Relations
Jason Hee
Director of IT/Website Development
Claudia Waitman
President of Junction International, LLC
Our Translation Partner
Natalia Pinheiro
Brazil PR Consultant
























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