Tell it all.
Tell it early.
Tell it yourself.
This is our advice to clients, whom we've helped to survive a variety of crises over the years. If you or your company needs crisis management, contact us in strictest confidence and we will help you get through it, or bypass it entirely with a crisis management plan. We'll help you survive those inevitable rough episodes with a minimum of disruption to your business or damage to your reputation. Included in our crisis management program is media training to help you to face the press, deal with whatever it is and get it behind you quickly as possible. We have helped many Fortune 500 companies to sail right through the most intense media storms you can imagine.
Damage Control: Why Chris Brown Should Care What His Haters Say
MEDIA TRAINING TIPS
TransMedia Group is one of the leading media training firms in the country. The firmís staff, comprising many veteran news reporters and former network TV producers, has trained executives at AT&T, Fidelity, NBC, etc. Here are some basic recommendations to subjects who may be uncomfortable responding to a reporterís tough questioning on camera:
PERSONALIZE--respond to questioners by their name. Itís a great ice breaker.
BE FRIENDLY--nothing is more disarming or projects confidence better than a smile. Frowning or scowling will only make you a juicier target!
DON'T REPEAT OR ACCEPT A NEGATIVE PREMISE OF A QUESTION--start right out with the positive side.
BE UPBEAT AND ENTHUSIASTIC--remember youíre communicating even while listening.
AVOID SHOWING CONTEMPT FOR A QUESTION--on the contrary, be thankful for every question as it's an opportunity to say something constructive.
STAND STILL--not stiff. You can still be animated without making viewers seasick. Remember the small TV monitor tends to accentuate movement.
PAUSES, INFLECTION, CADENCE AND EMPHASIS ARE TECHNIQUES TO WORK ON--they will help to make your speaking more interesting and engaging.
PLAN TO COMMUNICATE BULLET POINTS--that you can segue to in responding to any related question.
EMPHASIZE THE POSITIVE IN SUCCINCT DECLARATIVE SENTENCES--complete your thought in 25 to 40 words or less as you never know what sound bite media will use. Broadcast media love brevity. So make yourself lovable!
EYE CONTACT--look them right in the whites of their eyes.
NON VERBAL COMMUNICATIONS--The right gesture can help drive home a point, but donít overdue it. This is not Italy.
PRACTICE STAYING CALM, COOL AND COLLECTED UNDER PRESSURE--absolutely no sweating allowed.
TransMedia Group CEO's ideas on Media Training
are published in PR News
Media Training Guidebook, Vol. 2.